Group CEO & Chairwoman
Anja Graf is the founder, owner, and CEO of VISIONAPARTMENTS. Born in Winterthur, Switzerland, in 1977, Graf began building her company at the age of 21. After receiving her schooling in Winterthur and Zurich, Graf gained valuable experience in the modeling business, including as the head of her own modeling agency. It was her work in this industry – arranging simple rooms for models working temporarily in Zurich, for example – that also inspired her idea to start a business in furnished apartments. VISIONAPARTMENTS was launched early on in 1999 with the opening of the first three design apartments in the heart of Zurich. Since then, led by Anja Graf, company has evolved independently and been successfully expanding beyond Switzerland's borders since 2009.
Group Head of Development & IT
After his studies in Design Management, Bastiaan Don founded successfully a web service company which focuses on converting ideas of customers such as SMEs into visual solutions. In addition to that, Bastiaan is specialised in Telco, ICT services and Fintech (Cryptocurrencies). Furthermore, the native Dutchman demonstrates his entrepreneurial mindset in the real estate industry where he has more than 10 years of experience. In his last position, he was the founding partner of a renowned serviced apartment company. In addition to his versatile career, he speaks English, German and Dutch. As the Group Head of Development & IT at VISIONAPARTMENTS since January 2017, Bastiaan is mainly responsible for unconventional building projects, the planning of new public areas and for the whole IT department.
Group Head of Operations
A graduate of Warsaw University Law School, Paweł Gawor brings 7 years of professional experience in multinational corporations like Unilever, Price Waterhouse Coopers and Lear Corporation, where he was responsible for a number of areas, including supply chain management, supplier performance as well as consulting services. Pawel has worked with different cultures and across borders. He joined VISIONAPARTMENTS in February 2015 as a management consultant and was successfully building up a partnership network with serviced apartment providers worldwide. He was also leading different important IT and online projects. Since January 2017, he acts as Group Head of Operations based in Zurich covering facility management amongst others. Pawel is also responsible for the logistics and purchasing department, as well as inventory, warehousing and on-time delivery to VISIONAPARTMENTS and partner destinations.
Group Head of Marketing & Communications
The Swiss-certified hotelier graduate (HF/SHL) is a communications specialist and brings with him 10 years of management experience in this field. He has worked at several of the most renowned hotels in Switzerland, began his media work at the Grasshopper Club Zürich and was then responsible for corporate communications at Mövenpick Hotels & Resorts and Andermatt Swiss Alps. Alain Gozzer also has agency experience and graduated with a Master's in Communications Management from the University of Lucerne in 2010. Since November 2012, he has been working for the VISIONAPARTMENTS and is in charge of developing and managing its Communications and Marketing Department.
Group Head of Sales
José-Luis Hummel is a Swiss-certified hotelier graduate (HF/Belvoirpark) with remarkable foreign-language and social skills, as well as over 10 years of experience in hospitality management and sales in various industries. During his past employment as a sales manager for the renowned hotel group UTO KULM Uetliberg Zurich, he developed an outstanding finesse for management and customer care. Since taking on the position of Group Sales & Key Account Manager in September 2013, José-Luis has been responsible for VISIONAPARTMENTS’ group-wide sales strategies and customer relationships.
Gérard Daniel Lerner
Group Head of Real Estate Development
Developing real estate projects is akin to turning visions into reality. Since joining VISIONAPARTMENTS in January 2017, Gérard D. Lerner has been responsible for developing, planning, and realising the company's own major endeavours as Group Head of Real Estate Development. An experienced architect and project developer, Lerner previously served as a building trustee for numerous well-known principals, including SBB Immobilien AG and Credit Suisse AG. In recent years, he also played an essential role in establishing the Swiss Property Development Group. Overall, Gérard Lerner has been involved in the Swiss real estate market for more than 10 years. He has taken on an impressive variety of challenges and boasts a similarly broad range of professional experience in architecture, property development, and building trusteeship and management. Lerner also holds a master's degree in architecture from ETH Zurich.
Group Head of Sales
Moussa Samake studied political science at the Paul Cézanne Aix-Marseille III university and then worked at Hunter College in New York. Yet his subsequent workplaces were located globally which contributed to his international affinity and adaptability. Among other things, he has already gathered work experience as Sales & Marketing Manager, U. S. Account Manager at customer service and in management roles in CRM, corporate business development and sales. His last three management positions have been held at Halldis in the field of serviced apartments. His specialties are sales, developing selling strategies and establishing partnerships. As Group Head of Sales since January 2017, he shares his responsibility for group wide sales with José Luis Hummel and focuses in particular on the French part of Switzerland. He is also in charge of the international serviced apartment partnerships worldwide.
Group Head of Finance / CFO
Marcel Stoop is a certified accountant who completed his basic commercial training and academic studies of business in Zurich. After gaining his first professional experience at UBS, he went on to hold positions as an accountant and a trustee. Stoop began working as a CFO in 2005, first at BT&T (a small international investment trust) and then at the Swiss real estate company ACRON. Since September 2014, he has been serving as Group Head of Finance / CFO at VISIONAPARTMENTS, where he oversees the accounting department and manages the financing of the company’s properties.