Eventful Airport Promotion at Zurich Airport
Airport Première: For the first time, VISIONAPARTMENTS had its own booth at Zurich Airport. Over a two-week period, members of the sales teams from Zurich, Lausanne, Geneva, Vienna and Warsaw took turns staffing the booth, to reach out to international business travellers from around the globe and introduce them to the world of VISIONAPARTMENTS.
The wheel of fortune, which offered participants a chance to win attractive prizes, was one of the highlights at the booth near Departure Gate A. Top prizes included VISIONAPARTMENTS accommodation vouchers as well as vouchers for business lounges at various airports. There were also many smaller prizes, including sunglasses, beach bags, neck pillows and power banks. A mobile phone charging station, allowing travellers recharge their batteries before departure, proved a popular attraction. At the same time, booth visitors could refresh their bodies by helping themselves at the Candy Bar – they consumed a total of 30 kilos of sweets!
The aim of this promotion was to increase awareness and strengthen the VISIONAPARTMENTS brand, while making interesting contacts. Another focus was promoting the new app. The campaign was highly successful – over 1,000 people visited our stand and more than 400 travellers downloaded the app. We are delighted with the largely positive response and look forward to more campaigns of this kind.