Group CEO & Chairwoman
Anja Graf is the founder, owner, and CEO of VISIONAPARTMENTS. Born in Winterthur, Switzerland, in 1977, Graf began building her company at the age of 21. After her education in Winterthur and Zurich, Graf gained valuable experience in the modeling business, including as the head of her own modeling agency. It was her work in this industry – arranging simple rooms for models working temporarily in Zurich, for example – that inspired her to start a business in furnished apartments. VISIONAPARTMENTS was launched in 1999 with the opening of the first three apartments in the heart of Zurich. Since then, led by Anja Graf, the company has evolved independently and expanded successfully beyond Switzerland's borders since 2009.
Group Head of Finance / CFO
Marcel Stoop is a certified accountant who completed his basic commercial training and academic studies of business in Zurich. After gaining his first professional experience at UBS, he held positions as an accountant and a trustee. Stoop began working as a CFO in 2005, first at BT&T (a small international investment trust) and then at the Swiss real estate company ACRON. Since September 2014, he has been serving as Group Head of Finance / CFO at VISIONAPARTMENTS. He oversees the accounting department and manages the financing of the company’s properties.
Chief Operating Officer
Aleksandar has profound knowledge and experience in Corporate Real Estate Management. After finishing 2015 his bachelor’s degree in Facility Management at the Zurich University of Applied Sciences he started his career at VISIONAPARTMENTS as Operations Manager. During his multiyear break he expanded his experience as a technical director in a mid-sized Real Estate Company in Zurich where he was overseeing the portfolio of the company’s properties, operations, and construction management. At the same time, he finished his master’s degree in Real Estate Management at the University of Applied Sciences for Business Administration Zurich. Today he is supervising all daily business operations of VISIONAPARTMENTS, assessing, and enhancing the efficiency of internal and external operational processes.
CEO Vision Warsaw
Joanna Wygladala has a comprehensive academic background in financing, accounting, and tax. In addition to holding a master’s degree in finance and business from the Warsaw School of Economics, she has been working for international corporations for more than 15 years. Before joining VISIONAPARTMENTS in July 2010, she worked as head of finance and administration at Metro Group Poland. Joanna is directly in charge of structuring and managing the areas of financial support and controlling. She has built up the company’s finance department in Warsaw, where she is responsible for financial operations, cash flow planning, and the settlement of costs among VISIONAPARTMENTS’ various subsidiaries. As a proxy, Joanna also supervises the company’s support center in Warsaw.
Head of Acquisitions
Jean-Marc Aiello has more than 24 years of professional experience as Head of Banking and Finance, Deputy Branch Manager at a Swiss bank, CEO and Business/Project Manager of a multi-family office and Head of Project Management. He joined VISIONAPARTMENTS in 2014 and is working collaboratively with the executive management team on the company’s strategic international expansion and business development. Jean-Marc is also jointly responsible for new international real estate projects, banking, and investor relations.
Extended Executive Management
Group Head of Sales
Isabelle has over 8 years of international experience in sales, specialized in the serviced apartments sector. She started working at VISIONAPARTMENTS in 2014 as a Sales Agent and also gained in-depth experience in operations, managing several VISIONAPARTMENTS properties. Over the years, Isabelle has built up a proven track record in global sales, business development, supply chain, distribution and agency development. She is also a board member of SARA, the Swiss Association of Relocation Agents and a member of the Swiss Canadian Chamber of Commerce. Today, Isabelle is responsible to represent VISIONAPARTMENTS’ portfolio of over 2000 flats and in charge of selling the company's worldwide apartment inventory and manages global sales teams in Switzerland, Romania, Germany and Poland.
Group Head of Marketing & Communications
Debora Verna has gained many years of professional experience in the hospitality field, specializing in marketing and operations. She holds a Master’s degree from the George Washington University in Washington D.C. in Hospitality Management, as well as a Bachelor’s degree in Tourism from the University of Applied Science in Chur. Before joining VISIONAPARTMENTS in 2017, she was working in wealth management, managing the marketing department of an UHNWI. Furthermore, she has several years of experience in the hospitality sector in Switzerland and the United States, where she organized several openings of new Hilton Hotels, such as the Hampton Inn Navy Yard in Washington D.C. At VISIONAPARTMENTS, she is in charge of all marketing, communication and PR activities, also in regards to our new openings.
Nadine Abi Aad
Managing Director, Head of Business Development
Nadine brings about 3 decades of entrepreneurial working experience in Business Development and Marketing & Sales in the Real Estate, Private Banking, and Luxury Goods sectors.
Prior to VISIONAPARTMENTS, she worked at three Ultra-Luxury branded destinations in the Maldives, Andermatt and Ticino, where she was responsible of developing, marketing and selling the highest-end Real Estate product offerings. With a background in the Swiss banking industry, she developed new markets targeting UHNWIs during more than a decade at boutique Swiss Private Banks out of Zurich, Vaduz and Dubai. Multilingual, holder of an EMBA from ESCP Europe and a Master in Marketing, she recently followed a further education in Real Estate at the CUREM, University of Zurich. Her responsibilities also include opening and managing Sales Offices worldwide and developing VISIONAPARTMENTS business with inventory holders around the globe.
Business Development Manager
Sami Dätwyler has over 15 years or experience in Key Account Management on the C-Level, gained in the field of credit rating and B2B auditing. In addition to that, he has in-dept project management skills, which he employed in the past in several off- and online marketing campaigns to successfully acquire new customers and leads. He holds a Bachelor Degree in Business Administration from GSBA Graduate School Of Business Administration – Zürich and is a Cert. Integral Coach CIS. Next to German, English and Italian, he speaks Hebrew fluently. He joined VISIONAPARTMENTS in 2022 as Business Development Manager and is responsible for the commercialization of our B2B booking platform and a variety of marketing projects.