Inauguration of first partner arrangement in Hamburg
Since the company's foundation in Switzerland in 1999, the "vision" component of VISIONAPARTMENTS has represented one thing in particular: the ambition to become the leading brand in the serviced apartments sector. With around a thousand furnished apartments with service and style currently welcoming guests to seven key European destinations – and another three locations planned or already under construction in Frankfurt, Geneva, and Vevey – VISIONAPARTMENTS is well on its way to solidifying its position as the market leader on its home continent.
In addition to its recently established partnership with the TAS Alliance (see news feature from 12 August 2015), VISIONAPARTMENTS is now taking the next step in piloting cooperations with other suitable associates in strategically important cities where it is not yet operating itself. The first of these partners will be Apartment040, which offers excellent accommodations in the heart of Hamburg. The Swiss market leader will begin advertising the company’s services through its own distribution and communication channels with immediate effect.
For testing purposes, this effort may be expanded to include further providers of serviced apartments in the coming months. In selecting its partners, VISIONAPARTMENTS subjects candidates to close scrutiny: Along with focusing primarily on long stays and offering services typical of the segment, they need to have apartment houses that share VISIONAPARTMENTS' strong affinity for architecture, design, and stylish living concepts.
"To continue to meet the constantly growing needs of our guests – and in particular, our business clients – it's essential that we expand our horizons and enter into cooperations like these," explains Anja Graf, CEO and chairwoman of VISIONAPARTMENTS. "Expectations are always rising as well, which is why we need to stay tuned in terms of offering furnished apartments across as many of Europe's business-minded cities as possible. Even if we pursue an offensive expansion strategy, VISIONAPARTMENTS won't be able to cover every key destination in the serviced apartments segment on its own. This pilot phase will give us a number of different insights, and we're happy to have already found an initial partner in Apartment040 in Hamburg – they're a perfect fit for our philosophy."
Apartment040 shines thanks not only to its outstanding and yet quiet location in the centre of Hamburg-Uhlenhorst, but also to its 77 modern and smartly designed apartments. These are housed within a historically protected building that was constructed in 1926 with a classically-Hamburg brick façade. After just a few months in business, it has already become one of the leading addresses in the city's serviced apartments sector.