Anja Graf, entrepreneur and investor of “Die Höhle der Löwen Schweiz”, launches VISIONAPARTMENTS in Basel
Zurich, 4 May 2021 – Anja Graf, successful businesswoman and investor in “Die Höhle der Löwen Schweiz” from TV24, will open her new VISIONAPARTMENTS’ PROPERTY WITH 127 STUDIOS ON NAUENSTRASSE 55 IN BASEL ON 15 JULY 2021. The prime location offers direct access to local restaurants, shops, businesses, public transportation and other attractions of Basel. The modern building, currently under construction, will offer a rooftop pool and bar, a gym, a restaurant, a shared office with a conference room and a shared kitchen.
The Group CEO and Chairwoman of VISIONAPARTMENTS Anja Graf does not only make capital investments in the start-up show “Die Höhle der Löwen Schweiz” from TV24, but she also continues investing in new real estate projects for her own company. “I only invest in start-ups, which are scalable: When additional resources are needed in a firm, a lack of scaling causes inefficiency and will impact the profitability and overall success. With the same principle, I manage my own company VISIONAPARTMENTS. We are able to grow and expand into different regions, with minimal incremental costs.” By developing an operational concept that can easily be extended to new buildings, the company has successfully managed to grow at a fast pace. Over the past 5 years, VISIONAPARTMENTS has added almost 1000 apartments to its comprehensive portfolio. In spite of the global crisis, VISIONAPARTMENTS has just purchased the Ramada Bucharest Majestic Hotel in Romania and will also set foot in Lugano and Zurich Glattbrugg in 2022. The most recent project is in the center of Basel and will open its doors on 15 July 2021.
The exclusive property will feature eight different studio types, all equipped with kitchenettes, starting from CHF 1390 per month. One of VISIONAPARTMENTS’ core values, the design of the apartments, represents also a major success factor for this real estate project. Developed by the company’s own architects and interior designers, the flats come in five extraordinary styles. To represent the artistic spirit of Basel, two concepts have been tailor-made for this new building: “Neon Art & Beauty” and “Smokey Glass Bridge”.
The optimal location of the property also speaks for itself: with the Basel SBB station only a few steps away, the building is ideally connected to the rest of the city as well as to France and Germany. The surrounding transport routes can be reached quickly by car. Local recreation areas, restaurants, shops and international companies are also in the immediate vicinity.
VISIONAPARTMENTS specializes in renting out stylish and furnished serviced apartments all around the world. Established in Switzerland in 1999, the company quickly grew from a start-up to Switzerland’s market leader with a global presence. Today, VISIONAPARTMENTS offers tailored temporary living solutions in over 850 business locations worldwide. visionapartments.com
For further information:
Debora Verna, Group Director of Marketing & Communications
Talstrasse 62 I CH-8001 Zurich
Tel.: +41 44 248 34 78 I Mobile: +41 79 585 90 91